Selected Projects
Strategic engagement through transmedia experiences
Exhibitions and Events | Books | Online Exhibits | Videos & Short Films
Activations - Exhibitions - Events
Engagement for Mindset Change
Robotics and AI Festival: Rise of the Machines and the Robots
How might an inaugural AI and robotics festival be designed to draw family audiences and debunk fears associated with AI taking over the world? How might audiences be enticed to embrace the latest technology and use it to their advantage?
Produced by 1001 Inventions in partnership with the Kuwait Foundation for the Advancement of Sciences
Cultural Advisory for Effective Engagement
National Celebrations Concepts
How might concepts for a national celebration be developed to merge themes of unity and sustainability in a way that is authentic and culturally appropriate for mixed audience across various interaction points: schools, streets, and public spaces?
How could those be sensitively socialised with decision makers so they adopt the key themes in their celebrations?
Experience Design for Perception Change
Arabick Roots Exhibition
How to create a compelling and influential narrative to attract, engage, and change perception?
How might a local Qatari audience with no interest in museums be attracted to visit an object-based exhibition?
A 1001 Inventions Production in Partnership with the Museum of Islamic Art, Doha
Edutainment for Social Empowerment
Arabic Science AlZamil Science Oasis
How might educatinment experiences be packed to suit cultural and religious sensitivities?
How might key messages be embedded in content and experiences to help empower youth?
A 1001 Inventions Production in partnership with Tatweer and Saudi Ministry of Education
Employee Engagement
Organisational Transformation - Government
How might a legacy team in an organisation be engaged in an organisation transformation process? This team had received very little engagement or communication during the change and have developed negative feelings towards the transformation.
Triggering Behavioural Change & Social Action
Al-Jahiz and the Book of Animals
How might audiences be engaged in a topic they do not connect with? How might the narrative and messages be compelling enough to not only create awareness, but also change perceptions and trigger behaviour change or taking action?
A 1001 Inventions Productionin partnership with Al-Ain Zoo
Optimising Operational & Experience Design
Jordan Museum Experience
How attractive is the museum offering to attract visitors and draw footfall? What experiences would get customers to interact with the brand? How optimised are the offerings and internal processes to support reciving increased visitor numbers?
A 1001 Inventions Production at the Jordan Museum
Storytelling for Youth Inspiration
Journeys from a Golden Age
How might ancient travellers and explorers be inspiring figures for youth in creativity and innovation? How might we engage, dazzle, and ignite curiosity and designing to serve people?
A 1001 Inventions Production in partnership with Saudi General Entertainment Authority
Engaging Youth Inspiring Futures
Science from Arab and Muslim Civilisation
A 1001 Inventions Production at Sharjah Capital of Islamic Culture Hosted by SIBF
Engaging Youth Changing Mindset
Science from Arab and Muselim Civilisation
A 1001 Inventions Production at Ithra Programme by Saudi Aramco
Engaging Youth Changing Mindset
Arabic Science and Creativity
A 1001 Inventions Production Hosted by Qatar Museums Sponsored by QATAR SHELL
Engaging Youth Inspiring Futures
Arabic Science at Abu Dhabi Science Festival
A 1001 Inventions Production at the Abu Dhabi Science Festival in Partnership with ADTDC
Books and Educational Materials
Banu Musa and The Science of Tricks
Author | Co-Producer
A 1001 Inventions publication | 2018
Al-Jahiz and Book of Animals
Author | Co-Producer
A 1001 Inventions publication | 2017
My Little Green World
Reviewer of the Arabic edition
Advancement of Science (ASPD) publication | 2024. English by Ladybird
The Man Who Discovered How We See
Arabic Translator | Co-Producer
A 1001 Inventions publication | 2016
1001 Inventions Education Pack
Producer | Production Manager
A 1001 Inventions publication | 2017
1001 Inventions and Awesome Facts from Muslim Civilisation
Translator: Arabic Special Private Edition
A 1001 Inventions publication | 2016
Enduring Legacy of Muslim Civilisation
Production Manager: Arabic Edition, 4th Edition Annotated Text Edition.
An FSTC publication | 2011 & 2017
Online Exhibits
1001 Inventions @Google Art and Culture
Co-Producer | Content Editor
1001 Inventions | 2020
Videos and Short Films
Short Video: Five Most Amazing Clocks from a Golden Age
Co-Producer | Script Writer
1001 Inventions production | 2021
Film Trailer: Journeys from a Golden Age
Script Co-Writer Arabic and English
1001 Inventions production | 2019
Film Trailer: Banu Musa and the Science of Tricks
Script Co-Writer Arabic and English
1001 Inventions production | 2018
Short Film: 1001 Inventions and the Book of Animals
Script Co-Writer Arabic and English
1001 Inventions production | 2017