Shaza Shannan
Strategic Engagement
for positive impact
ENGAGE. EDUCATE. INSPIRE. EMPOWER.
Profile
Consultant and strategist with extensive experience spanning 25 years in strategic engagement, service & experience design, edutainment trans-media campaign development, strategic communications, and corporate business and social transformation.
I help entities engage their audiences in meaningful experiences that develop skills and broaden horizons, so individuals and teams can drive the development of a better future for themselves. I do it through the design, facilitation, development, and implementation of transformative programmes and educational initiatives.
Over the years, I played an influential role in engaging and inspiring people across the Arab world and globally - changing perception and encouraging behaviour change and making social impact.
An impact-driven, solution-oriented team player with strong track record in designing and developing initiatives that engage and inspire. Holder of a BSc in Economics and a Master of Business Administration (MBA).
3m+
VISITORS
to exhibitions and experiences
I designed and produced
50+
TRANS-MEDIA EXPERIENCES
I developed audience
engagement and content strategies for
20+
CLIENT GROWTH
starting with 1 client, I helped increase key client portfolio across the Arab World
Services
Strategic Public Engagement
How can you engage your audiences to ensure maximum buy-in? What strategies might you follow to entice behaviour change?
How can your key messages be weaved into your narrative and trans-media engagement points to achieve impact?
Strategic Communications
How might you formulate narrative and messages that resonate with your audience? What is the most effective way to disseminate information to your audiences? How might you build trust, consistency, and reliability with your audience?
Fun Facts
4
kids books I authored or translated in Arabic. 5 new books in development
18
number of cities I worked in across the Arab world
13
number of years I have been working across the Arab world
5
not-for-profit entities I held pro bono positions at to support Arab societal empowerment
10
number of years I taught Arabic as a foreign language at SOAS, London
2007
the year I conducted my MBA dissertation research on economic empowerment and business incubation in the mountains of northwestern Syria